Adam Hafez

Growth advisor

Adam Hafez

Growth advisor. 40+ startups, and systems that scale with them.

20+ years40+ startups advised25 tools and site checks

Bio

Built on real work

Adam started out building software products, then specialized in growth systems and unit economics for startups. Everything in Surfil is built on real work with real companies: not recycled theory.

GrowthUnit economicsCustomer acquisitionPositioning

What Adam built

Surfil, piece by piece

20+ years of growth work, turned into six parts that fit together.

Growth ScoreYour site scored on 12 pillars, with the fixes that raise the score most.
ProgramsA roadmap of Sprints toward one outcome, with dates and a reason for each step.
Fix PacksSteps and files for your platform, so a common fix takes an afternoon.
ResultsEach finished fix checked on your live site, with the points it earned.
Competitor watchCompetitor sites beside yours, and a weekly digest of what changed on them.
AdvisorAn assistant that answers from your own score, roadmap and results.

The method

Test, fix, check

The same loop on every site, from a one-person startup to a scale-up.

  1. TestRead the whole site every day and score it against sites like yours.
  2. FixWork the fixes in order, with the steps and files for your platform.
  3. CheckRead the live site again, and record what each finished fix earned you.

How it is built

Four rules the product keeps

Proof over opinionA fix counts when the live site passes the check, not on someone's word.
Nothing guessedAn index not yet measurable shows as locked and says what unlocks it.
Your data stays smallThe pixel sets no cookies and collects no names, emails or IP addresses.
Plain EnglishEvery fix comes with why it comes next, in words a founder can act on.

Who it is for

Three roles, one system

FoundersYour constraint, your stage and your next experiment, idea to exit.Growth managersExperiments ranked by ICE and a monthly report for the board.Marketing managersYour offer, your brand and a competitor's every move, in one score.

Advisor

An assistant, not a person

It answers questions about Surfil for visitors, and answers from your own score, roadmap and results once you are a member.

Explore the demo

Elsewhere

Follow the work

FAQ

About Adam and Surfil

Is Advisor the same as Adam?

No. Advisor is an assistant, not Adam in person. For a visitor it answers questions about Surfil. For a member it answers from their own Growth Score, roadmap and results.

What is Surfil?

A growth system for your website. It reads your site every day, gives it a Growth Score, tells you what to fix first, and shows what your finished work earned.

Who is it built for?

Founders from idea to exit and Heads of Growth at any stage. Each has a page that shows how the product fits the role.

Which company runs it?

UpgradIQ, Inc., a Delaware company. Our representative company in the United Arab Emirates is UpgradIQ FZC LLC (Ajman, UAE).

Use Adam's method weekly

Your plan puts it in your dashboard: Sprints, tools and Advisor.

See pricingTest your site

Your Growth Score is 100

Your next fix is waiting in your dashboard.

Open your programsOpen your Growth Score