AI Mode passed 200 countries and territories, and entered the EU

Google pushed AI Mode past 200 countries and territories in one release on 7 October 2025, adding more than 35 new languages and more than 40 new countries and territories. The announcement, by Hema Budaraju, Google’s VP of Product Management for Search, said the new coverage included “many across Europe.”

What actually shipped#

The release was a coverage expansion, not a redesign. Google said AI Mode runs on custom Gemini models for Search, and that their reasoning and multimodal understanding are what let it handle the subtleties of local languages. The rollout was gradual, expanding “over the next week.”

Search Engine Roundtable published the full lists two days later. The supported languages include German, Italian, Spanish, Polish, Dutch, Swedish and Greek alongside Arabic, Hindi, Japanese and Vietnamese. The country list includes EU members such as Germany, Italy, Spain, Poland, Austria, Belgium, the Netherlands and Sweden. Google’s Rajan Patel put the language count at 36 in his own post on X.

One usage figure came with the news: Google said people were asking questions in AI Mode that are nearly three times longer than traditional searches.

What was missing#

France does not appear on the published country list. Its AI Mode launch came later, which we covered in French publishers’ complaint over AI Mode. Anyone tracking AI Mode by country should check the list rather than assume “Europe” meant every EU member.

What new markets should check#

Google’s AI features documentation is short on requirements. To appear as a supporting link in AI Mode, a page “must be indexed and eligible to be shown in Google Search with a snippet,” and Google says there are no additional requirements or special optimizations. AI Mode may also use “query fan-out,” issuing several related searches across subtopics to build one answer.

Two practical points follow. First, traffic from AI Mode is not reported separately: Google says it is included in the Search Console Performance report under the “Web” search type. Second, the existing controls still apply: nosnippet, data-nosnippet, max-snippet and noindex limit what Google can show from a page in AI features too.

Why we care#

A feature reaching 40 new countries changes very little for any single publisher’s traffic on day one. What it changes is scope. Once AI Mode operates inside the EU, questions about publisher opt-outs, citation transparency and compensation have a live jurisdiction to answer to, and that story continued through 2026. For how AI Mode sessions behaved once users had it, see Semrush’s AI Mode adoption and zero-click data.